Published on by Digitally Squared

Most of us pull out our smartphone, open up a search engine and search on google for a specific type of local business. That’s called a local search and it’s for customers in a particular area who use online search engines to find a business in that area.

According to Google’s own research, 50% of consumers who conducted a local search on their smartphone visited a store within a day and 34% who searched on computer or tablet did the same.”

With local businesses competing for the top spots in those searches, knowing how to optimize your website accordingly is key.  SurePayroll created the infographic below to learn the anatomy of a local Google search results page, how to optimize your website for local searches and how to separate your search result from everyone else’s.

 

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