Published on by Digitally Squared

The past several days in the last week have produced plenty of data points from entirely the digital marketing realm. Below are seven stats that got our attention:

1. Messaging drives chatter
At Facebook’s annual developers conference F8, CEO Mark Zuckerberg said 60 billion messages are sent via Facebook Messenger and WhatsApp every day. That’s a viral data to note.

2. Where the B2Bers socialize
Business-to-business companies have 36 times as many followers on LinkedIn as they do on Instagram, according to TrackMaven’s research. The median social media audience for a B2B brand is as follows: 109,000 on LinkedIn, 34,000 on Facebook, 18,000 on Twitter, 3,000 on Instagram and 420 on Pinterest.

3. Hillary trumps the Trumpster
GOP front-runner Donald Trump dominated YouTube for months in terms of video views for presidential candidates from either party. But that changed last week, per Zefr, when Hillary Clinton beat Trump with 37 million views to his 25 million.

4. NatGeo gets wild engagement
National Geographic garnered the best social media engagement among all brands during the year’s first quarter, according to Shareablee’s social scorecard. The publisher generated 332.3 million likes, shares, etc for the quarter among its 102.7 million fans and followers across Facebook, Twitter, Instagram and YouTube.

5. Instant success
Back at F8, Facebook said its users are opening Instant Articles 20 percent more often than mobile web stories and sharing Instant Articles about 30 percent more frequently, The Wall Street Journal reports.

6. Whisper’s rising

Whisper CEO Michael Heyward tweeted Tuesday that his social network lets users to send messages anonymously exceeded 30 million monthly users, up 10 million from December last year. For the uninitiated, the app’s users often reveal confessional or awkward things about themselves such as having a difficult relationship with parents, experiencing pubescent growing pains and holding unpopular political views among their real-life social peers. Such posts seem like a treasure trove of data for marketers.

7. Preroll done at scale
The Tennessee Department of Tourist Development worked with agency VML to create a few hundred short clips that are then stitched together as preroll ads targeting users based on thousands of bits of data collected across the web. What’s more, while working with Spongecell, a creative programmatic startup, they are serving up 2,000 variations of 45-second clips. Read more about the campaign here.

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