The easiest way to start repurposing is by turning to your evergreen content. TheseÂ evergreen contentÂ posts that are traffic magnets: relevant, poignant posts that will never go out of style. There lies the purpose of repurposing.
If you have some of these posts just sitting in your archives, youâ€™re missing out on a sizable chunk of potential traffic. Generally, these are the posts that offer just as much value today as they did when you published them.
If you happen to find any of these gems, repost them on social media (Twitter, Pinterest, Facebook, etc.). The idea of reposting content that people have already seen might rub you the wrong way,Â but think of it this way: Has your business grown within the last 6 months? If so, thereâ€™s a good chance that your content is going to be reaching a new audience. And the relevant audience.
While talking aboutÂ reusing great content, do repost your most popular content and along with the applied strategy.Â Everyone has a â€œMost Popularâ€ tab on their website, but for some reason, people are terrified of sharing any old content with their audience, even if their site analytics prove that the post was well-received and well-accepted.