7 Important Conversion Rate Optimisation Myths That you Should Ignore

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Conversion rate optimisation is essential for any small business, including e-commerce. At the same time, It is important to identify and fix reasons for low conversion. It is a process by which small business can implement best practices and techniques while also results in more revenue and ROI for an e-commerce store. There are several… Read more »

How artificial intelligence will humanise every customer journey and overall CX

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Companies that can successfully use AI to drive better experiences at each interaction in the customer journey will find themselves winning the hearts and minds of their customers. By using technology to demonstrate empathy, provide serendipity and respect privacy, these companies will create customer service experiences that are more human than ever before. AI can… Read more »