The Essentials of Scaled Agile Marketing using SAFe

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Why SAFe? First of all, it is the most popular scaling approach these days and so many marketers will find themselves in agile ABM organisations, where SAFe is actually used in IT Technology and the option of using it in Marketing as well will come up. As a result of that, it is also the… Read more »

Which Digital Trends Do You Think Will Define 2018?

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When we plan our marketing strategy and activities for the next year, it is always a good idea to look into digital marketing trends to make sure that we are not missing out on any opportunities. As you review your strategy from the past 12 months and start looking to the year ahead, keep these three digital marketing… Read more »