The Google Attribution Model

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At the Google Marketing Next conference in 2017, Google announced the beta version of a new tool Google Attribution. With its release surely not far away, marketers who don’t have access to the beta should be familiarising themselves as much as possible with the tool so that they’re ready to take advantage when it becomes… Read more »

How and When AI Will Impact Customer Experience

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Artificial intelligence (AI) has the power to turn good customer experiences into great experiences. Given the competitive environment, we’re in, creating these hyper-human experiences is more important for small businesses than ever before. So what makes a good customer experience a great customer experience? There are three key differences between a good customer experience and a… Read more »