7 Steps Building a Successful Digital Marketing Strategy

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Building a strong digital marketing strategy lies at the foundation of any prospering, competitive business. As terms can sometimes get mixed up, let’s firstly clarify what a marketing strategy is. It refers to an organization’s overall game plan for attracting customers by communicating the benefits of their business and key differentiators. It’s the big picture… Read more »

Creating a Successful Marketing Automation Strategy

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To build a successful marketing automation strategy, you’ll need to address each of the key elements of marketing automation, including database segmentation, content creation, outbound messaging, lead nurturing and analytics. With a complete strategy for marketing automation, you’ll be able to analyze every stage of your digital marketing campaigns to gain insight into what works,… Read more »