Your Influencer Marketing Campaigns Toolkit

Posted by .

This is as the influencer marketing is already here. Influencer marketing has a 37 percent better retention rate than business that doesn’t come through word of mouth, as per 74 percent of people use social media to decide whether they want to buy something. Did you know that most ads have an average click-through rate of only… Read more »

Optimise Mobile User Experience

Posted by .

Users expect the best experience from your website wherever they are, PC, laptop, tablet or smart phone, taking an omnichannel approach. This does not mean your site should be the same across all devices, but it does mean your site should display well and be easy to use on all devices. It is important not only… Read more »

The Role of Human Element in Digital Transformation

Posted by .

Digital technology in all its various forms is changing the way organizations work across all aspects of any small business. But even if processes and functions are streamlined, simplified, automated, augmented, and refined, there is a greater chance that the digital transformation will fail before it can deliver its full potential. It’s a phenomenon that… Read more »

More than 6% spending hike during Easter 2017

Posted by .

More than a quarter of all shoppers (26.8%) intend to buy something online this year for Easter, up from 21.4% last year, according to a study from the National Retail Federation in conjunction with Prosper Insights.  The NRFand Prosper Insights base their findings on a March survey of 7,411 shoppers. Total Easter spending is expected to reach… Read more »