Traditional Advertising vs. Digital Advertising as a Brand Builder

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Advertising is the art of creating awareness of a small business in the mind’s eye of a customer. Traditional advertising is what most people think of when talking about advertising or marketing. Traditional advertising refers to mass media that delivers commercial messages to mass audiences. Mass media is “paid media.” It includes radio, outdoor billboards and… Read more »

3 Ways to Manage an Outsource Team

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Remote teams are a no brainer to give your startup the competitive edge in obtaining top talent, but make no mistake, remote teams require structure, resources, and the right culture to give them the best chance of success. Luckily, we’ve combed through the playbook of some of the most successful remote-based startups to put you on… Read more »

Strategic Partnerships to Thrive Better

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Despite the driven, ambitious nature of entrepreneurs, there are still some things they can’t do alone. In getting a startup off the ground, forming strategic partnerships is critical. Whether this comes in the form of a massive corporation helping boost your startup’s visibility or an individual providing content, partnerships are integral to a company’s growth…. Read more »