The Significance of Web Analytics

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Web analytics can help you budget, optimise your marketing efforts, make informed small business decisions and provide insights into your customers’ behavior. Some of the main things you might consider are: What customers want: You can see what keywords and search terms customers are using in order to find your site. This could be useful for… Read more »

Your Social Media Toolkit Part 1: Facebook, the Giant

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Over the next few weeks we will be giving you and your business tips on which social media platforms you should be using and why. Starting this week, with Facebook for Business. 59% of the UK’s population are actively using social media sites for an average time of 2 hours a day (We Are Social,… Read more »

How to Run a Successful Social Media Advertising

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 There is a loads going on within social media advertising space at the moment.  The latest estimates say it will account for a third of all digital marketing spend this year.  This king is of course, facebook.  Their Q2 reports this year show as taggering $6.2bn in advertising revenue.  The other networks pale in comparison, LinkedIn is currently showing… Read more »

Product Management While Outsourcing

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Do agencies and freelance developers just not care about the quality of your product? Well, the answer is no to these questions in most cases. There are some very important steps to take though, if you want your outsourced development to go right first time, no money wasted and no nervous breakdowns along the way. STEP… Read more »

Your Self-Driving Google Car will know when Police is Approaching

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Google’s cars are already pretty good at following traffic rules and regulations, so regardless, they shouldn’t be attracting much attention from the boys in blue. After all, the self-driving vehicle only caused its first crash back in February, and have otherwise been model artificial citizens on the road. But all the same, there are a… Read more »

5 Steps to Build a Powerful Digital Strategy

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According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. Now, if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful… Read more »

Brexit and the Technology Scene

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On 23 June 2016, 17,410,742 people in the UK voted to leave the European Union, igniting the Brexit debate and speculation on what happens next. With this in mind, what are the potential implications for tech brands? With the immediate weakening of the Pound to US Dollar exchange rate, it has and will continue to… Read more »