Increasing E-Commerce Sales Without Discounting

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Does your Ecommerce website only generate sales when you offer massive discounts? Do those customers disappear once your prices are back to normal? If discounted prices are hurting your bottom line follow these tips from Slant Marketing. As it turns out, discounting your e-commerce products can actually harm your business in the long term. Here’s why… Read more »

Hootsuite Connects to CRM, Content and Automation Platforms

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Vancouver, British Columbia-based Hootsuite wants to extend its social media management capabilities to operate within the technologies customers already use, Patience Yi, vice president of platform at Hootsuite, described this act as “an effort to embrace digital transformation, which is changing the way companies interact with their customers across the entire customer journey.” Hootsuite also announced three… Read more »

Holiday Planning Tips for an Ideal SEM Manager

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Marketing efforts flows into high gear during the holiday season in many small businesses. Many times, there’s extra pressure on the online marketer with e-commerce clients to drive the strongest performances of the year during this time. Without strategic planning and execution, delivering on these expectations can be next to impossible. But by following these five… Read more »