Mobile App Idea for a Startup

Posted by .

Mobile apps are nowadays a trend along with a mobile responsive website. And the attached factor of cost of developing the same is something every founder worries about. The build costs of an MVP are a very real ‘barrier to launch’ for a lot of startups, and it’s essential to educate yourself on the costs… Read more »

Facebook Ad as a Retargeting Weapon

Posted by .

Want to know how to target your ads based on demographics, interests and behaviours and using Facebook Ads to reach more customers within social media arena? From age and gender, right through to employment and life events, the Facebook advertising platform enables you to completely fine tune who your ads are displayed and retargeted to. The market… Read more »

11 Readability & SEO Tips for Blog Posts

Posted by .

Engagement is quite the buzzword in content marketing right now. It’s signalling an evolution that’s affecting both content marketers and their audiences.  It’s time to get more strategic with our content, both in terms of how often we publish, what we publish and how we get results. An excellent insights as show below as engagement rates… Read more »

Aligning Customer Service with Email and Social

Posted by .

Email and social media are two efficient channels to assess your customer satisfaction. The overall customer satisfaction can be measured, by many traditional approaches such as survey your customer, call and thank them as well as conduct focus groups. Here we focus on two effective digital channels – email and social – to help you improve… Read more »

Tech Sector Reacts to Brexit

Posted by .

The technology sector is reacting to the news that the UK public has voted to leave the EU. Several tech giants like Google and Facebook, many of which have large offices in Britain, have set up internal committees, trying to figure out what they will do following the decision. That includes mapping out companies’ potential tax… Read more »