4 Things Mobile Payments Made Possible

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It’s safe to say that most of us understand mobile payments. When once we had to exchange cash or fumble with credit cards, now we’re able to pay using the device already in our hands – our mobile phones. According to the Mobile Payments Readiness Index by MasterCard, Singapore is the most mobile payment-ready nation in… Read more »

How Marketers Create and Consume Content {Infographic}

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There is a major disconnect between the investment marketers are putting into creating content and their own consumption, a recent NewsCred survey reveals. Some of the results show while 97% of Fortune 1000 marketers spend over an hour researching and consuming content before making a purchase decision, yet only 27% are allocating their budgets to content marketing. Further, 45%… Read more »

Optimising Your Content Marketing Strategy for Mobile

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A responsive website is not a mobile strategy. There have been lots of re­cent articles on mobile and more and more of us are getting on-board but how can you optimise your website for mobile, from a people-centric content marketing perspective? Google recently strengthened its mobile-friendly ranking signal and future updates will include site speed, so this is an… Read more »

21 Video Marketing Ideas for Start Ups

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Are you considering adding video to your marketing strategy? Need some ideas on what to share with your readers and followers? You can’t scroll through your social media feeds right now without stumbling across a video. It’s one of the hottest ways of providing content, particularly with the rise of live video apps like Periscope and… Read more »