10 Ways How Marketing Can Deliver Real Business Value to Startups

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Marketing is a critical function for any modern organization. It has the potential to transform an organization and can determine its entire growth trajectory from starting up. Here are 10 ways how a company’s marketing department can deliver real business value to clients including startups: 1) Ensure effective market positioning to demonstrate value proposition The… Read more »

10 Free SEO Tools To Help Your Website Ranking Higher on Google

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Whether you want to analyse your website for errors and broken links, research and track keywords or need help reaching out to other sites for links, there are tons of tools on the market that can help and some won’t even cost you a penny! Are you on the lookout for tools that can assist with your… Read more »

Mobile Technology Trends to Watch in 2016

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In today’s innovation-driven world, the number of mobile devices has already exceeded the global human population and it is continue to prosper. More than ever, businesses are actively interacting using their mobile devices since it is considered to be the most perfect way to reach out to target audience over marketing automation. All thanks goes… Read more »

Artificial Intelligence at Google I/O 2016

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Google I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved around Artificial Intelligence. We’re in a seminal moment, said Google chief executive (CEO) Sundar Pichai kicking off the company’s annual I/O Conference in San Francisco. Looking back at the past 17 years, Pichai discussed… Read more »

Twitter Updates on Increasing Its Character Limit

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Twitter is changing its character limit. But, far from the 10,000 character apocalypse many predicted, the business has done so in a way that is actually relevant for users. In the near future, images and links will no longer count towards your character total. This is good news on a number of fronts, but also has some interesting implications… Read more »

Optimize Your Mobile Conversion Rate

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Thumbs and tiny screens can be tricky. Users have unique needs when they’re on a mobile device and as advertisers, it’s critical that we create a conversion-friendly mobile experience. Its all about how to take your mobile campaign conversions to the next level. 1. Install Conversion Tracking Software You can never assume that you know why… Read more »

How to Build a Clean Email List

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Internet service providers (ISPs) take many things into consideration when deciding if your email will reach the inbox or not. One of these considerations is subscriber engagement. How interested your subscribers are in your content and sending frequency both play a role in subscriber engagement. Another crucial component of having an engaged list is having a… Read more »

8 Layman Steps to SEO Success

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SEO or search engine optimisation is a process that results in your website ranking higher on Google (and other search engines) for a set of keywords. The process isn’t a simple one, there are many factors to consider, so it can be extremely difficult for the layman to understand. But fear no more, CJG Digital Marketing… Read more »