IoT Age is Here: Its All About People Power

Posted by .

As Internet of Things (IoT) becomes a growing reality, more ubiquitous devices are embedded in our daily lives, serving us in a broad range of purposes in everyday life from: personal healthcare to home automation to tailored smart city services. These devices primarily collect data that is about or produced by people, be it street… Read more »

How Women Want to Interact With Brands Online (Infographic)

Posted by .

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women. “Digital consumption, especially of visual content, is happening at such a rapid pace on handheld devices marketers should push mobile optimization to the… Read more »

Alarming ‘Digital divide’ affecting UK economy and productivity

Posted by .

The UK economy is operating within a “digital divide”, with half of businesses trailing behind a swathe of tech-savvy “pioneer” firms, according to new research. A recent study, conducted by the Confederation of British Industry (CBI) and tech giant IBM, found that just over half (55 per cent) of businesses are adopting innovative digital technologies and processes, leaving… Read more »

7 Vital Digital Marketing Stats From the Past Week #CurrentAffairs

Posted by .

The past several days in the last week have produced plenty of data points from entirely the digital marketing realm. Below are seven stats that got our attention: 1. Messaging drives chatter At Facebook’s annual developers conference F8, CEO Mark Zuckerberg said 60 billion messages are sent via Facebook Messenger and WhatsApp every day. That’s a viral data… Read more »

The Power of Re-Branding

Posted by .

In the recent fast-paced era of digital communications, things can get very old very quickly. In a bid to stay fresh and relevant, many businesses realize the need for change from time to time and that’s where re-branding can come in useful, providing a fresh energy and a chance to gain attention and momentum. Re-branding can be… Read more »

How to Speak Marketing Automation

Posted by .

Sometimes, it sounds like marketers are speaking another language, especially when using terms associated with specific marketing tools and platforms. It gets even more complicated when certain terms are standard across all platforms. Sort your way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On… Read more »

5 Mobile Trends to Watch in 2016

Posted by .

2015 was a huge year in mobile advertising sector within digital including acquisitions, consolidations and innovations. The technology and data available to marketers have increased exponentially and new opportunities have opened in the world of programmatic delivery, wearable and exciting new formats such as 3D advertising. 2016 is becoming another exciting year of growth rooted in technology…. Read more »

Twitter Falls Behind in Terms of Mobile Engagement

Posted by .

It’s been a rough year for Twitter. According to Statista, Twitter’s shares plummeted by more than 60 percent in the past 12 months, shaving $20 billion off the company’s valuation. Rumours on doubts about the company’s growth and profit potential, the analysts quote Twitter’s weak user engagement and lack of user growth as the main reasons for their downgrade. According… Read more »

Data-Powered Decision Making – Empowering for Growth

Posted by .

You decide what areas your small business is going to focus on and then you target the resources you have to fill that customer need, problem or opportunity as you see fit. The market, regulation and how you perform then dictate how well you succeed or how badly you fail. But how do you make… Read more »