Better Reach and Frequency Tips To Target Audience

Posted by .

Advertisers have long relied on reach and frequency measures to buy media. In early Mad Men days, targeting was extremely broad and there was no way to follow up with individual consumers. However, today’s marketers have access to that same scale, now combined with the ability to execute more targeted, measured and relevant campaigns across channel,… Read more »

When marketers aren’t marketers

Posted by .

Marketing should be an industry where creativity rules, where the next world-changing campaign is only a brainstorm away. But marketing has changed. It has grown up to earn a place at the boardroom table, but many marketers have found their day-to-day job has gone stale. Globalisation, expansion, cost control and compliance bring process and complexity… Read more »

Creative and Programmatic – Working together?

Posted by .

Technology is increasingly making the marriage of programmatic and creative possible.  The result should be more targeted, more relevant and more effective advertising.  It is in everyone’s interests therefore to make this union work. Initially built to increase the efficiency of online advertising and reduce its cost, programmatic platforms have not traditionally factored in the… Read more »

Authenticity in Leadership

Posted by .

The cornerstone of great leadership is authenticity. Leaders ask us to believe, to give more, as well, to sacrifice. To trust a leader, his or her leadership must be genuine, a true reflection of their strengths, values and culture. Leaders can engender that trust in many different ways, leading from the front or the back,… Read more »

How to Create and Market Infographics?

Posted by .

Infographics are great for gaining readers, generating social shares and more importantly earning those important backlinks that improve our SEO. But how can you get in on the action? How you add visual infographics to your digital marketing strategy? And what are the best tools to use and learn how to promote them? Take a look at Red Website Design… Read more »

Facebook Advertising in Promoting your Mobile App

Posted by .

There are over 1.49 billion monthly active Facebook users worldwide and 968 million people log onto Facebook daily. Facebook advertising has evolved into one of the most effective marketing channels for mobile app developers and marketers. Now, what makes these ads incredibly effective is their ability to increase mobile app downloads, higher engagement and greater… Read more »