Holiday Marketing 2015

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With the majority of annual sales going down during the holiday season, you can’t afford to miss the boat (or shall we say Black Friday, Cyber Monday, and holiday gifting madness). So, to sum up, we’ve whipped up this infographic as below from The Shelf,  that will have you insights on holiday marketing campaigns faster… Read more »

The Rising of Ad Blocking in Digital Media

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Ad Blocking is the major talking point in recent times within the arena of Ad Blocking. Ad Blocking is growing globally. The latest data published by PageFair really puts into perspective just how fast the ad blocking market is growing, with the global use of ad blockers being up 41% (to 198m) between Q2 2014… Read more »

10 Facts to recap about Cart Abandonment

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In the world of e-commerce, there is a problem that every business will come across – cart abandonment. The problem is that potential customers are going through the website, adding things to their cart, and then leaving the site before purchasing. According to industry experts, the average rate of cart abandonment hovers around 68%, a… Read more »

PPC as a digital secret ROI weapon

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With paid search rapidly becoming part of the digital marketing DNA and rendering conventional tools obsolete, it’s time to find your new secret weapon in a cut-throat PPC market. Paid search has become an intensely complex issue for marketers, as it has upended the world of digital marketing by revolutionising the old-fashioned advertising platform model… Read more »

The State of Content Marketing

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Visually and JBH offer some insights into the state of content marketing with a new infographic that includes stats from marketers and tips for boosting your content strategy. The first prediction from the article as attached below, that content marketing budgets would reach record highs, seems to be accurate thus far. As visualized in the… Read more »

Entrepreneurship: is it worth the risk? (Infographic)

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What age do you have to be before its deemed ‘too late’ for you to be running your own business? According to this infographic as shown below from Dun & Bradstreet Credibility, most founders are middle aged when they start their company, so age is merely a number. You’ll also discover how risky it is… Read more »

The Rise of Tech Industry

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The Sunday Times Hiscox Tech Track 100 league table ranks Britain’s 100 private tech companies with the fastest-growing sales over the latest three years. As it’s been running for 15 years – with the 2015 league table announced last month – we thought it would be interesting to look back at the developments that have… Read more »

Content Marketing is the new SEO

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Earlier SEO used to be mostly about how to convince Google (and other search engines) into ranking your website pages higher in search results than someone else’s website pages. SEO was a game. And games need players. Now if you look back even further than two years, hacking search engines was an even simpler game and therefore… Read more »

The Significance of Web Analytics

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Web analytics deliver data about website, visitors and their behaviour, so that one can measure what’s working and what isn’t and identify ways how one can improve website’s performance and conversion rates. Using web analytics, one can track where the web traffic is coming from, what kinds of blog posts, topics and pages attract the most traffic, what day… Read more »

How to Protect Online Protection

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Building brand equity and reputation management is not easy in today’s complex world. Further, managing brand reputation which might be online and offline, especially in today’s digital age, can be challenging. Everyone from the media to every business stakeholders can damage or affect the brand reputation with their Smartphone or with other devices they do use… Read more »