SEO Mistakes to Avoid

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There is no question that in the competitive business world of today, search engine optimization (SEO) within internet marketing arena plays an intrinsic role in a company’s success. With an increased visibility on search engine result pages, your site will receive more targeted traffic and thus allow you a greater chance at success. Statistics shows… Read more »

Website Do’s and Don’ts Within Digital

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In today’s digital world, every small business needs a website. But with over a million people lacking basic digital skills, some business owners need more guidance than others. Here’s a great infographic that illustrates what you should and shouldn’t be doing with your website.  

How to Make the Most of 2016 Trends Through PPC

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Content Marketing According to Smart Insights, in a sample size of approximately 450, nearly 30% of companies said that content marketing will make the biggest commercial impact on their business in 2016. Big data and marketing automation came in second and third at 14.3% and 13.8%, respectively. Of course, not all channels are suitable for… Read more »

Digital transformation changes London FinTech scenario

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The capital’s booming financial technology sector is being driven by record levels of investment and the rapid adoption of FinTech products by young and wealthy internet users, according to new research compiled by London & Partners and EY. Venture capital investment in London FinTech climbed from £24 million in the whole of 2010 to £312… Read more »

This 2015 Holiday Shopping Season

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Thanksgiving, Black Friday and Cyber Monday are just 2 months away and retailers already have preparations in full swing. Find out the 8 key things you should be doing for marketing success this festive season in this guide:   Holiday Marketing 2015 WP   Courtesy By: Productsup

The Game Trends That is Changing Sales

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The trends that is changing sales The accelerated speed of communication and customers ability to access information with just a few keystrokes is changing everything – including how customers make purchase decisions. Those companies and sellers who adapt to these changes will thrive and those who don’t will perish. Content marketing an integral part of… Read more »

The Top 7 Startup Mistakes

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Are you considering starting a new business? Want to know the common pitfalls that lead to the failure of so many startups? When you start a new business there is lots to think about. It’s important you dedicate the correct amount of time to the tasks that matter the most, spending time on the wrong… Read more »

Going mobile

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A mobile-friendly website is no longer a choice for Marketers, it’s an expectation. From Google to your clients and even potential prospects, people today will just expect you to offer the best experience possible when they reach your website, majority via a mobile device. With 46% of consumers saying that they are unlikely to return to a mobile site if it didn’t work… Read more »

Predictive marketing in digital travel [infographic]

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When it comes to digital travel, competition is constantly increasing within digital space and companies need to be able to provide better value for their customers if they intend to stay on top of the game. Predictive marketing is a way to pull this off. What are the upcoming priorities and which challenges are the companies struggling… Read more »

Digital Marketing for Millennials Generation

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Millennials are ruining everything. They don’t behave like other consumers. Their expectations for engagement are higher than others. They want to be valued and they expect companies to be transparent about their intentions. The millennial generation is changing the way they market online, how they engage across social media and the digital tools they employ… Read more »