Video Conferencing as a business tool

Posted by .

How can you work more efficiently with clients and colleagues while you’re on the road? According to a survey resulting the infographic shown below, 87% of remote workers feel more connected to their team with video conferencing. Video conferencing enables you to assemble a worldwide team in one place, collaborating on a common goal. The… Read more »

Pichai on how to bring the web to more people

Posted by .

There is a hunger in India to have more information and being able to connect, Google Chief Executive Officer Sunder Pichai has said as he promised to deliver high-speed Internet at 500 railway stations in the country. The hunger for technology was reflected when Google launched Chrome browser some time back and India was the… Read more »

Digtial Connectivity = Productivity and Growth

Posted by .

Most small businesses recognize the opportunities of doing more online – but many are not confident they will get a quality service on which they can build the future of their business. As a result, for the first time the Federation of Small Businesses (FSB) is calling for the industry to sign up to a… Read more »

Anatomy of an Email

Posted by .

Email marketing is one of the best tools small businesses can use to generate web leads and grow in 2015. The infographic as shown below from Content Lead depicts that a well-crafted email message keeps customers engaged and acts as the spark that entices first-time customers to make a purchase. Because email campaigns are so effective, almost every… Read more »

The Rise of Inside Sales in 2015

Posted by .

The rise of inside sales explores the past, present and future of sales. According to Sirius Decisions, 67% of the buyer’s journey is now done digitally. That means that almost 70% of the purchase decision is made before prospects even initiate a meaningful conversation with sales. If you aren’t providing value before that first interaction with the rep,… Read more »

What Happens in an Internet Minute?

Posted by .

Many amongst us do ignore that the increase in mobile devices has had a tremendous impact on the amount of data traffic crossing the network. It’s a little easier to comprehend once we think about all that’s done on a connected device like a smartphone. Listening to music, watching videos, downloading photos, playing online games, refreshing… Read more »

Engaging the Connected Customer

Posted by .

Investment in technology is undoubtedly bringing new opportunities for marketing to do things differently. Digital marketing is the top priority for technology-aware businesses and the focal point for investment over the next five years. But is marketing really ready? It is up to marketers to step away from the day-to-day challenges and think about how… Read more »

The Mind of A Digital Marketer

Posted by .

The rising importance of digital media, marketing and commerce is elevating the immense significance of the digital marketer as strategist, innovator and buyer of advisory services and technology. As shown in the infographic as created and shared by Soriano Media, the digital trends have intensified the battle for people’s fragmented attention as businesses try to reach,… Read more »

Discover Experience Marketing

Posted by .

Once considered a Holy Grail of sorts, digital marketing is now set for a sea change. As customers who have come to expect personalised, relevant content at every touch point cease to recognise boundaries between channels, marketers are left wondering what’s next.One aspect … “Discover Experience Marketing” is a new system within digital marketing arena,… Read more »

The State of The Social Media Team

Posted by .

To find out more about the structure of social media teams, this excellent infographic as shown below is based on how yours compares with the 350 social media marketer’s surveyed in this recent study. The most common roles are social media manager, community manager and director of social media. “More than half of social media… Read more »