Published on by Digitally Squared

In the world of e-commerce, there is a problem that every business will come across – cart abandonment. The problem is that potential customers are going through the website, adding things to their cart, and then leaving the site before purchasing. According to industry experts, the average rate of cart abandonment hovers around 68%, a number that businesses everywhere are always trying to reduce.

Let’s look at some of the reasons as depicted in the Sales Cycle infographic, people leave without purchasing and how we can reduce the number of abandoned carts by improving the shopping experience.

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